In the brief I was asked to produce a promotional package for a media production company. From this I created the event Sheffield Rock 'n' Roll Weekender (a 1950's inspired event Based in Sheffield). For this event I created a logo, badge designs based on the logo, a tote bag design using the logo and a promotional poster.
This fits the brief because I created a promotional package and also created merchandising for the event. This is important because after the event is over people will walk around with the merchandise and ask where the piece is from, thus making them more likely to attend the event next time, thus free publicity.
My promotional package fits well with the Target audience because the house style (that is consistent throughout the pieces) and artwork is reminiscent of the 1950's (an era that my Target Audience is interested in) and is family friendly so everyone can come and join in the fun at my event as some members of my Target audience may have a family or have strong family values meaning no one is excluded from my event.
I chose the cartoon style of artwork because it is prominent in both the vintage and rockabilly scene. Also this art style was adapted from those actually used in the 1950's. this art style makes my event stand out because although there are many 1950's events happening around England (but not as many as 1940's events), not many of them use the more cartoon/ pop art style that I have chosen to use.
If I were to do this again, I would experiment more with the colours in my promotional poster as it is the least professional of the piece, even though I enjoy the appearance, the would colours may need to be slightly If I were to do this again.
Wednesday, 18 January 2017
Thursday, 1 December 2016
Wednesday, 30 November 2016
LO4 Legal and Ethical Issues ASA
ASA- To comply with the Advertising Standards Association (ASA), I will have to be sure that my advertisements are not misleading to the audience. This is because it follows many of the conventions of 1950's/ Rockabilly culture that is easily recognisable and fits with the theme of my event, thus not being misleading to the audience. My advertisement does not promote alcohol consumption in the event although it may be consumed on site.
LO4 Budget for creating the pieces
Cost of Software:
Cost of Hardware:
WACOM Intuos Draw Pen 7" Graphics Tablet £54.99
Wages for graphic designer:
Per Year: £25,000
Per Month: £2083.33
Per Day: £69.44
Per hour: £2.89
For the project:
Project length: 4 Months
Days Per Week: 3 Days for 6 Hours
4 Weeks Per Month. 3x4= 12 sessions
12x £69.44= £833.28 (For the whole project)
Total cost:
£1,049.00
£54.99 +
£205.77 +
£833.28
= £2243.04
Adobe Photoshop Creative Cloud (12-Month License) (PC/Mac) [Download] £205.77
Cost of Hardware:
APPLE iMac 21.5" (2015) £1,049.00
WACOM Intuos Draw Pen 7" Graphics Tablet £54.99
Wages for graphic designer:
Per Year: £25,000
Per Month: £2083.33
Per Day: £69.44
Per hour: £2.89
For the project:
Project length: 4 Months
Days Per Week: 3 Days for 6 Hours
4 Weeks Per Month. 3x4= 12 sessions
12x £69.44= £833.28 (For the whole project)
Total cost:
£1,049.00 +
£205.77 +
£833.28
= £2243.04
Subscribe to:
Comments (Atom)