White space - Empty space that isn't filled with images or text, calls attention to the words/ images (Shows Importance).
Sans serif- The text/ font doesn't have a flick (clear, bold font, better to see at a distance).
Leading- Space between lines
Kerning- Space between letters
Bleed- The space between images
Monday, 27 June 2016
Thursday, 23 June 2016
LO1: Analyzing existing graphic design work Atomic Festival
Event Name: Atomic Festival
Purpose:
The purpose of this is to promote the Atomic Festival/ Event by getting it to a wider audience through merchindise and posters est.
T-Shirt
Poster
Website
Layout-
The logo for the Poster of the event is placed in the top, centre of the 2016 poster and is in the top centre in the poster. This is done because it is where the eye is first drawn to in a poster and it makes the name and address of the event more memorable.
A similar placement goes for the events website.
Whereas the event name on the t-shirt is on the top centre of the poster displayed on it.
There is some text on the poster stating what will be at the event and free activities. The font on the poster and website is in sans serif. This may have been done to both showcase the photography shown on the site and to make it more bold/ easy to read from a distance.
For the website, the text is mainly used in the same sans serif font as the poster to direct the user to a specific part of the site it is effective as it is easy yo read and carries on the vintage house style.
On the t-shirt, the logo is easy to see and read as it is quite large and on a red colour (a colour that is popular and would appeal to people in the vintage community).
The dates of the event are shown on the poster, just under the logo/title.
Style- Connotations
The cartoony/ tattoo style artwork connote a freedom of expression and difference between the masses. The use of photographs show the success of previous events. This is because it shows people having fun, who look like them, and encourages people to come. It shows a different group of people getting together and celebrating what makes them different.
Target Audience
The target audience for this event is women over the age of 18 and families, who like the pinup/ vintage look and music.
They would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel, the tickets and spending money for things to buy (as well as food and drink). This can be expensive, even more so if you are traveling abroad to this event.
This is shown by the overall vintage/ pinup style of the poster, website and T-shirt that is shown/ used as promotional pieces or merchandise.
Also the Activities in this years event range from very vintage (such as classic cars) and family friendly activities such as the (fair ground). This would appeal to someone of the events target audience.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or t-shirt are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
The genre of the event is vintage and they would be able to glorify theactivities. This is because many people (including children) like looking at classic cars. Something that would not be able to be glorified in this event is the wall of death. This is because it contains the name alone may scare young children along with the motor cycles.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
The things that would need to be cleared for copyright are the photographs taken and used on the poster. This is because it is used for promotion. You would gain copyright permissions by getting in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.
Purpose:
The purpose of this is to promote the Atomic Festival/ Event by getting it to a wider audience through merchindise and posters est.
T-Shirt
Poster
Website
Layout-
The logo for the Poster of the event is placed in the top, centre of the 2016 poster and is in the top centre in the poster. This is done because it is where the eye is first drawn to in a poster and it makes the name and address of the event more memorable.
A similar placement goes for the events website.
Whereas the event name on the t-shirt is on the top centre of the poster displayed on it.
There is some text on the poster stating what will be at the event and free activities. The font on the poster and website is in sans serif. This may have been done to both showcase the photography shown on the site and to make it more bold/ easy to read from a distance.
For the website, the text is mainly used in the same sans serif font as the poster to direct the user to a specific part of the site it is effective as it is easy yo read and carries on the vintage house style.
On the t-shirt, the logo is easy to see and read as it is quite large and on a red colour (a colour that is popular and would appeal to people in the vintage community).
The dates of the event are shown on the poster, just under the logo/title.
Style- Connotations
The cartoony/ tattoo style artwork connote a freedom of expression and difference between the masses. The use of photographs show the success of previous events. This is because it shows people having fun, who look like them, and encourages people to come. It shows a different group of people getting together and celebrating what makes them different.
Target Audience
The target audience for this event is women over the age of 18 and families, who like the pinup/ vintage look and music.
They would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel, the tickets and spending money for things to buy (as well as food and drink). This can be expensive, even more so if you are traveling abroad to this event.
This is shown by the overall vintage/ pinup style of the poster, website and T-shirt that is shown/ used as promotional pieces or merchandise.
Also the Activities in this years event range from very vintage (such as classic cars) and family friendly activities such as the (fair ground). This would appeal to someone of the events target audience.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or t-shirt are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
The genre of the event is vintage and they would be able to glorify theactivities. This is because many people (including children) like looking at classic cars. Something that would not be able to be glorified in this event is the wall of death. This is because it contains the name alone may scare young children along with the motor cycles.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
The things that would need to be cleared for copyright are the photographs taken and used on the poster. This is because it is used for promotion. You would gain copyright permissions by getting in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.
LO1: Analyzing existing graphic design work Tramlines
Event Name: Tramlines
Purpose:
The purpose of this is to promote Tramlines music Festival and to promote the artists taking part in the festival.
Website
Poster
T- Shirt
Style- Connotations
The cartoony/abstract style artwork connote a freedom of expression and difference between the masses. The use of photographs show the success of previous events. This is because the abstract characters are unique and it shows a different group of people getting together and celebrating what makes them different.
on the poster there is a lot of text saying who the bands are. The headline bands are shown in a larger text (and in bold) the the lesser known bands. This draws the audiences attention to the bands that they may know. The light blue background of the poster makes the sans serif font stand out and more easily read at a distance.
Target Audience
The target audience for this event is men over the age of 18 and enjoy multiple different genres of music and enjoy being/ live in an urban area (Sheffield where the event takes place).
He would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel (if not from the area), the tickets and spending money for things to buy (as well as food and drink). This can be expensive.
This is shown by the overall artsy/ abstract design that is prevalent in urban environments that is shown in the style of the poster, website and t-shirt that is shown/ used as promotional pieces or merchandise.
Also the Acts in this years event range from well known in their chosen genre and to those who are not quite as well known but are very good and have a good sound. This would appeal to someone of the events target audience.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or tote bag are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
There are multiple genres in this event. They would be able to glorify this by having very abstract artwork. This is because many people in the target audience like multiple different genres and the experience of going to a festival with friends. Something that would not be able to be glorified in this event is the consumption of alcohol that will obviously be taking place. This is because it is not suitable for children to see and can be off putting to the general public.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
If yow were to seek copyright permissions you would get in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.
Purpose:
The purpose of this is to promote Tramlines music Festival and to promote the artists taking part in the festival.
Website
Poster
T- Shirt
Style- Connotations
The cartoony/abstract style artwork connote a freedom of expression and difference between the masses. The use of photographs show the success of previous events. This is because the abstract characters are unique and it shows a different group of people getting together and celebrating what makes them different.
on the poster there is a lot of text saying who the bands are. The headline bands are shown in a larger text (and in bold) the the lesser known bands. This draws the audiences attention to the bands that they may know. The light blue background of the poster makes the sans serif font stand out and more easily read at a distance.
Target Audience
The target audience for this event is men over the age of 18 and enjoy multiple different genres of music and enjoy being/ live in an urban area (Sheffield where the event takes place).
He would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel (if not from the area), the tickets and spending money for things to buy (as well as food and drink). This can be expensive.
This is shown by the overall artsy/ abstract design that is prevalent in urban environments that is shown in the style of the poster, website and t-shirt that is shown/ used as promotional pieces or merchandise.
Also the Acts in this years event range from well known in their chosen genre and to those who are not quite as well known but are very good and have a good sound. This would appeal to someone of the events target audience.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or tote bag are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
There are multiple genres in this event. They would be able to glorify this by having very abstract artwork. This is because many people in the target audience like multiple different genres and the experience of going to a festival with friends. Something that would not be able to be glorified in this event is the consumption of alcohol that will obviously be taking place. This is because it is not suitable for children to see and can be off putting to the general public.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
If yow were to seek copyright permissions you would get in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.
LO1: Analyzing existing graphic design work muddy Roots
Event Name: Muddy Roots
Purpose:
The purpose of this is a western syle music event that takes place over a weekend and the products created for the event were created to promote the event.
Badges
Poster
The wesite
Layout-
There is quite a bit of text in this poster. This is to show all of the acts being featured in the event. This amount of text showcases the art used in the poster and the different fonts on the poster (both serif and sans serif help give the event a more masculine and old-timey look/ feel.
The dates of the event are shown on the upper right hand corner as not to take from the bands but be prominent enough to be noticed.
The artwork image on the poster for the event is central in the poster. This is to make it more prominent and stand out to the audience as it is surrounded by a lot of text. This makes the image stand out as it doesn't have to battle with as many opposing images for attention. It is also well drawn and fits with the vintage look of the event.
For the website, the text is mainly used in the same sans serif font as the poster logo to direct the user to a specific part of the site it is effective as it is easy yo read and carries on the vintage house style. The website images have less whitespace than any of the other pieces but is used very effectively to show each section of the site more easily, thus aiding navigation. The images in the website can be seen across the entirety of the home page.
The badges/buttons have a good amount of white space that acts like a border to surround the three separate parts/images and text of the badges to make things more prominent and stand out when wearing them.
Style- Connotations
The vintage/ victorian style artwork connote a freedom of expression and difference between the masses. This is because the male character posed in such a way is something you see every day (except on vintage styled mens product(which is still niche)) and it shows a different group of people getting together, listening to music and having fun.
Target Audience
The target audience for this event is men over the age of 21, who like the vintage look and music (yes they are out there).
He would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel, the tickets and spending money for things to buy (as well as food and drink). This can be expensive, even more so if you are traveling abroad to this event. The artwork in the poster would promote the image of an ideal self.
This is shown by the overall vintage of the poster, website and buttons that is shown/ used as promotional pieces or merchandise for men as it is more dark and aggressive than the previous vintage events. Also the Acts in this years event range from well known in the vintage community to those who are not quite as well known but are very good and have a good 'vintage' sound. This would appeal to someone of the events target audience.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or badges are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
The genre of the event is vintage and they would be able to glorify the music/ genre of music. This is because many people (in the target audience enjoy this genre of music.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
Purpose:
The purpose of this is a western syle music event that takes place over a weekend and the products created for the event were created to promote the event.
Badges
Poster
The wesite
Layout-
There is quite a bit of text in this poster. This is to show all of the acts being featured in the event. This amount of text showcases the art used in the poster and the different fonts on the poster (both serif and sans serif help give the event a more masculine and old-timey look/ feel.
The dates of the event are shown on the upper right hand corner as not to take from the bands but be prominent enough to be noticed.
The artwork image on the poster for the event is central in the poster. This is to make it more prominent and stand out to the audience as it is surrounded by a lot of text. This makes the image stand out as it doesn't have to battle with as many opposing images for attention. It is also well drawn and fits with the vintage look of the event.
For the website, the text is mainly used in the same sans serif font as the poster logo to direct the user to a specific part of the site it is effective as it is easy yo read and carries on the vintage house style. The website images have less whitespace than any of the other pieces but is used very effectively to show each section of the site more easily, thus aiding navigation. The images in the website can be seen across the entirety of the home page.
The badges/buttons have a good amount of white space that acts like a border to surround the three separate parts/images and text of the badges to make things more prominent and stand out when wearing them.
Style- Connotations
The vintage/ victorian style artwork connote a freedom of expression and difference between the masses. This is because the male character posed in such a way is something you see every day (except on vintage styled mens product(which is still niche)) and it shows a different group of people getting together, listening to music and having fun.
Target Audience
The target audience for this event is men over the age of 21, who like the vintage look and music (yes they are out there).
He would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel, the tickets and spending money for things to buy (as well as food and drink). This can be expensive, even more so if you are traveling abroad to this event. The artwork in the poster would promote the image of an ideal self.
This is shown by the overall vintage of the poster, website and buttons that is shown/ used as promotional pieces or merchandise for men as it is more dark and aggressive than the previous vintage events. Also the Acts in this years event range from well known in the vintage community to those who are not quite as well known but are very good and have a good 'vintage' sound. This would appeal to someone of the events target audience.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or badges are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
The genre of the event is vintage and they would be able to glorify the music/ genre of music. This is because many people (in the target audience enjoy this genre of music.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
Wednesday, 22 June 2016
LO1: Analyzing existing graphic design work Nashville Boogie
Event Name: Nashville Boogie
Purpose
This is a vintage event that is based in the 1940's/ 1950's that has a prodominantly Western theme (cowboys and that type of thing). This is because it is based in Nashville Texas. The products are trying to promote the event (because it is quite new).
Layout-
There is some text on the poster saying what is going on, the name of the event and the date, along with the website information, this is because it gives the audience the information they need to attend. They also have photographs surrounded by text (which is in a sans serif font). This may have been done to both showcase the photography and to make text more bold/ easy to read from a distance.
For the website, the text is Times New Roman font as the poster to direct the user to a specific part of the site it is effective as it is easy to read and and to make the artists more prominent to the audience.
On the t-shirt, the text is easy to read and shows the name of the event in 2 fonts (one that like like a rope and the other in a serif font). this makes the event name and the t shirt look more attractive and helps to promote the event because of the cool t- shirt. The text is equally as prominent as the artwork on the t- shirt and would attract the audience as it looks vintage but is also casual enough to wear every day.
The date of the event are shown on the poster across the top of the poster in sans serif font along with the location the event will be taking place.
The images on the poster for the event are scattered in opposite sides as they go down the length of the page as they stand out better this way. The text surrounds the images in blocks. This is to make the text more prominent and stand out to the audience as it has contrast. There is white space under the image of the boy and girl on the right hand side to stop the poster from looking to cluttered. The images and text combonation do create a vintage look.
The website has more whitespace than any of the other pieces but is used very effectively to show each section of the site more easily and to show the artists more clearly. There is not much in terms of navigation but this will improve over time. The images in the website can be seen across the home page.
Style- Connotations
The vintage style photographs connote a freedom of expression and nostalgia in the audience. This is because the vintage/ western look are not something you see every day and it shows a different group of people getting together and celebrating what makes them different.
Target Audience
The target audience for this event is women over the age of 18 (21 if you want to drink alcohol as this event is in America), who like the cowboy/western/ vintage look and music.
She would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel, the tickets and spending money for things to buy (as well as food and drink). This can be expensive, even more so if you are traveling abroad to this event.
This is shown by the overall vintage style of the poster, website and t-shirt that is shown/ used as promotional pieces or merchandise.
Also the Acts in this years event range from well known in the vintage community to those who are not quite as well known but are very good and have a good 'vintage' sound. This would appeal to someone of the events target audience. The content of the packages would be nice as it enables you to wear the t-shirt around at both the festival and at home.
The images of people having fun would help show the audience an ideal self of being care free and hanging with people of similar interests.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or tote bag are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
The genre of the event is vintage and they would be able to glorify the music and the music genre. This is because many people in the target audience enjoy this type of music.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
The things that would need to be cleared for copyright are the images used. This is because it is used for promotion. You would gain copyright permissions by getting in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.
Purpose
This is a vintage event that is based in the 1940's/ 1950's that has a prodominantly Western theme (cowboys and that type of thing). This is because it is based in Nashville Texas. The products are trying to promote the event (because it is quite new).
Layout-
There is some text on the poster saying what is going on, the name of the event and the date, along with the website information, this is because it gives the audience the information they need to attend. They also have photographs surrounded by text (which is in a sans serif font). This may have been done to both showcase the photography and to make text more bold/ easy to read from a distance.
For the website, the text is Times New Roman font as the poster to direct the user to a specific part of the site it is effective as it is easy to read and and to make the artists more prominent to the audience.
On the t-shirt, the text is easy to read and shows the name of the event in 2 fonts (one that like like a rope and the other in a serif font). this makes the event name and the t shirt look more attractive and helps to promote the event because of the cool t- shirt. The text is equally as prominent as the artwork on the t- shirt and would attract the audience as it looks vintage but is also casual enough to wear every day.
The date of the event are shown on the poster across the top of the poster in sans serif font along with the location the event will be taking place.
The images on the poster for the event are scattered in opposite sides as they go down the length of the page as they stand out better this way. The text surrounds the images in blocks. This is to make the text more prominent and stand out to the audience as it has contrast. There is white space under the image of the boy and girl on the right hand side to stop the poster from looking to cluttered. The images and text combonation do create a vintage look.
The website has more whitespace than any of the other pieces but is used very effectively to show each section of the site more easily and to show the artists more clearly. There is not much in terms of navigation but this will improve over time. The images in the website can be seen across the home page.
Style- Connotations
The vintage style photographs connote a freedom of expression and nostalgia in the audience. This is because the vintage/ western look are not something you see every day and it shows a different group of people getting together and celebrating what makes them different.
Target Audience
The target audience for this event is women over the age of 18 (21 if you want to drink alcohol as this event is in America), who like the cowboy/western/ vintage look and music.
She would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel, the tickets and spending money for things to buy (as well as food and drink). This can be expensive, even more so if you are traveling abroad to this event.
This is shown by the overall vintage style of the poster, website and t-shirt that is shown/ used as promotional pieces or merchandise.
Also the Acts in this years event range from well known in the vintage community to those who are not quite as well known but are very good and have a good 'vintage' sound. This would appeal to someone of the events target audience. The content of the packages would be nice as it enables you to wear the t-shirt around at both the festival and at home.
The images of people having fun would help show the audience an ideal self of being care free and hanging with people of similar interests.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or tote bag are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
The genre of the event is vintage and they would be able to glorify the music and the music genre. This is because many people in the target audience enjoy this type of music.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
The things that would need to be cleared for copyright are the images used. This is because it is used for promotion. You would gain copyright permissions by getting in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.
Monday, 20 June 2016
LO1: Analyzing existing graphic design work viva Las Vagas Rocabilly Weekender
Event Name: Viva Las Vagas Rocabilly Weekender
Purpose
The product is trying to promote the rockabilly event that takes place in Las Vegas (America). The event is a vintage event where the main look is baced in the 1940's and 1950's so the advertising for this event will be geared towards people who have an interest in this fashion or music.
The posters for this event are shown in a pinup/ tattoo style artwork that really appeals to the Target audience. It also gives the relevent information for the event such as the date it is on and it says some of what is happening. Also on the poster it shows a link to the website, where you can get more information about the events and what is happening.
The website for the Rockabilly Weekender The website follows the same house style as the poster (a pinup, tattoo style of artwork). and ha sother casino style artwork (dice) to link with the overall aesthetic of the event.
Viva Las vegas also released a Tote bag that has a similar house style to the website and shows the film poster for Viva 18.
Layout-
The logo for the Poster of the event is placed in the top, centre of the 2016 poster and is just lower in the top centre in the 2017 poster. This is done because it is where the eye is first drawn to in a poster and it makes the name of the event more memorable.
The same placement goes for the events website.
Whereas the event name on the tote bag is on the top centre of the poster displayed on it, but more in the left for the tote and is less noticeable/ prominent than on the other two promotional pieces.
There is not much text on the 2017 poster except for the website information, this may be because not all of the detail is set for the event as it is next year, but the 2016 poster has text moulded around the tattoo style drawing of a pin up model (who looks like Betty Paige) in a sans serif font to the right side of the poster. This may have been done to both showcase the art and to make it more bold/ easy to read from a distance.
For the website, the text is mainly used in the same sans serif font as the poster to direct the user to a specific part of the site it is effective as it is easy yo read and carries on the vintage house style.
On the tote bag, the text is easy to read on both the logos for the sponsoring companies and the Viva Las Vegas poster. The text is more prominent for the logos than the event though as they are brighter colours and stand out more against the black background.
The dates of the event are shown on both posters on the upper portion of the poster (across the entirety on the 2016 poster and in the upper right hand corner in the 2017).
The artwork images on the 2017 poster for the event is central in the poster. This is to make it more prominent and stand out to the audience as it is surrounded by a lot of white space. This makes the image stand out as it doesn't have to battle with as many opposing objects for attention. It is also well drawn and fits with the vintage look of the event.
The 2016 poster, the artwork of the pinup is on the left side, spanning most of this side with a retro car image to go along with it to show the car show. This image has less white space than the 2017 poster but it still stands out, even surrounded by test and another image of a performer, which is on the upper right hand side.
The website images have less whitespace than any of the other pieces but is used very effectively to show each section of the site more easily, thus aiding navigation. The images in the website can be seen across the entirety of the home page.
The tote bag has a good amount of white space that acts like a border to surround the three separate parts/images of the bag to make things more prominent (like the different logos and the poster).
Style- Connotations
The cartoony/ tattoo style artwork connote a freedom of expression and difference between the masses. This is because the pin up characters are not something you see every day (especially in this art style) and it shows a different group of people getting together and celebrating what makes them different.
Target Audience
The target audience for this event is women over the age of 18 (21 if you want to drink alcohol as this event is in America), who like the pinup/ vintage look and music.
She would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel, the tickets and spending money for things to buy (as well as food and drink). This can be expensive, even more so if you are traveling abroad to this event.
This is shown by the overall vintage/ pinup style of the poster, website and tote bag that is shown/ used as promotional pieces or merchandise.
Also the Acts in this years event range from well known in the vintage community to those who are not quite as well known but are very good and have a good 'vintage' sound. This would appeal to someone of the events target audience. The content of the packages would be useful as well as practical (especially with the tote bag) as it enables you to carry things around at both the festival and at home.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or tote bag are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
The genre of the event is vintage and they would be able to glorify the car show. This is because many people (including children) like looking at classic cars. Something that would not be able to be glorified in this event is the burlesque shows. This is because it contains more adult themes and are not suitable for children to see.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
The things that would need to be cleared for copyright are the image used for the artist Brian Selzer. This is because it is used by him for his own promotion. You would gain copyright permissions by getting in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.
Purpose
The product is trying to promote the rockabilly event that takes place in Las Vegas (America). The event is a vintage event where the main look is baced in the 1940's and 1950's so the advertising for this event will be geared towards people who have an interest in this fashion or music.
The posters for this event are shown in a pinup/ tattoo style artwork that really appeals to the Target audience. It also gives the relevent information for the event such as the date it is on and it says some of what is happening. Also on the poster it shows a link to the website, where you can get more information about the events and what is happening.
The website for the Rockabilly Weekender The website follows the same house style as the poster (a pinup, tattoo style of artwork). and ha sother casino style artwork (dice) to link with the overall aesthetic of the event.
Viva Las vegas also released a Tote bag that has a similar house style to the website and shows the film poster for Viva 18.
Layout-
The logo for the Poster of the event is placed in the top, centre of the 2016 poster and is just lower in the top centre in the 2017 poster. This is done because it is where the eye is first drawn to in a poster and it makes the name of the event more memorable.
The same placement goes for the events website.
Whereas the event name on the tote bag is on the top centre of the poster displayed on it, but more in the left for the tote and is less noticeable/ prominent than on the other two promotional pieces.
There is not much text on the 2017 poster except for the website information, this may be because not all of the detail is set for the event as it is next year, but the 2016 poster has text moulded around the tattoo style drawing of a pin up model (who looks like Betty Paige) in a sans serif font to the right side of the poster. This may have been done to both showcase the art and to make it more bold/ easy to read from a distance.
For the website, the text is mainly used in the same sans serif font as the poster to direct the user to a specific part of the site it is effective as it is easy yo read and carries on the vintage house style.
On the tote bag, the text is easy to read on both the logos for the sponsoring companies and the Viva Las Vegas poster. The text is more prominent for the logos than the event though as they are brighter colours and stand out more against the black background.
The dates of the event are shown on both posters on the upper portion of the poster (across the entirety on the 2016 poster and in the upper right hand corner in the 2017).
The artwork images on the 2017 poster for the event is central in the poster. This is to make it more prominent and stand out to the audience as it is surrounded by a lot of white space. This makes the image stand out as it doesn't have to battle with as many opposing objects for attention. It is also well drawn and fits with the vintage look of the event.
The 2016 poster, the artwork of the pinup is on the left side, spanning most of this side with a retro car image to go along with it to show the car show. This image has less white space than the 2017 poster but it still stands out, even surrounded by test and another image of a performer, which is on the upper right hand side.
The website images have less whitespace than any of the other pieces but is used very effectively to show each section of the site more easily, thus aiding navigation. The images in the website can be seen across the entirety of the home page.
The tote bag has a good amount of white space that acts like a border to surround the three separate parts/images of the bag to make things more prominent (like the different logos and the poster).
Style- Connotations
The cartoony/ tattoo style artwork connote a freedom of expression and difference between the masses. This is because the pin up characters are not something you see every day (especially in this art style) and it shows a different group of people getting together and celebrating what makes them different.
Target Audience
The target audience for this event is women over the age of 18 (21 if you want to drink alcohol as this event is in America), who like the pinup/ vintage look and music.
She would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel, the tickets and spending money for things to buy (as well as food and drink). This can be expensive, even more so if you are traveling abroad to this event.
This is shown by the overall vintage/ pinup style of the poster, website and tote bag that is shown/ used as promotional pieces or merchandise.
Also the Acts in this years event range from well known in the vintage community to those who are not quite as well known but are very good and have a good 'vintage' sound. This would appeal to someone of the events target audience. The content of the packages would be useful as well as practical (especially with the tote bag) as it enables you to carry things around at both the festival and at home.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or tote bag are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
The genre of the event is vintage and they would be able to glorify the car show. This is because many people (including children) like looking at classic cars. Something that would not be able to be glorified in this event is the burlesque shows. This is because it contains more adult themes and are not suitable for children to see.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
The things that would need to be cleared for copyright are the image used for the artist Brian Selzer. This is because it is used by him for his own promotion. You would gain copyright permissions by getting in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.
LO1: Analyzing existing graphic design work (notes)
Event Name:
Purpose
What the product is for/ trying to accomplish (promotional, educational, entertain, sell).
Three ways it does what you say it does.
Format
What Products you are going to create (at least 3)
Benifit of having this package (at least 2)
Content- Denotation
What is in the package:
Photographs
Typeography (serif, with flicks & sans serif without flicks)
colours
logos
bleed (spaces between pages)
Kerning (space between letters)
Leading (space between lines)
White space (empty space to focus on key infomation)
anchorage (text over image gives meaning to the image)
Can do via annotation
Style- Connotations
What it represents
Target Audience and genre of product/ event
Target Audience
Who is the target audience based on-
1- Design
2-Types of acts
3-Themes
Justify based on style and content.
Include age and gender of the audience member and say things such as spending power and stereotypes, ideal self/ ideal partner.
Spending power- price of ticket and the cost of being there (stalls and merchandise) and travel costs. Being able to afford to be there.
Regulatory bodies
ASA- Advertising Standards Authority
Why is there no harmful, abusive and offensive or misleading information featured? wouldn't bee seen by a mass audience.
Based on the genre of the event/film, what themes could have been glorified or not?
What would need to be copyrighted or Trademark (logos) based on the content or not?
Method of gaining permissions
Purpose
What the product is for/ trying to accomplish (promotional, educational, entertain, sell).
Three ways it does what you say it does.
Format
What Products you are going to create (at least 3)
Benifit of having this package (at least 2)
Content- Denotation
What is in the package:
Photographs
Typeography (serif, with flicks & sans serif without flicks)
colours
logos
bleed (spaces between pages)
Kerning (space between letters)
Leading (space between lines)
White space (empty space to focus on key infomation)
anchorage (text over image gives meaning to the image)
Can do via annotation
Style- Connotations
What it represents
Target Audience and genre of product/ event
Target Audience
Who is the target audience based on-
1- Design
2-Types of acts
3-Themes
Justify based on style and content.
Include age and gender of the audience member and say things such as spending power and stereotypes, ideal self/ ideal partner.
Spending power- price of ticket and the cost of being there (stalls and merchandise) and travel costs. Being able to afford to be there.
Regulatory bodies
ASA- Advertising Standards Authority
Why is there no harmful, abusive and offensive or misleading information featured? wouldn't bee seen by a mass audience.
Based on the genre of the event/film, what themes could have been glorified or not?
What would need to be copyrighted or Trademark (logos) based on the content or not?
Method of gaining permissions
LO1: Examples of graphic design campaigns
1: Boots Magazine and coupons to go with it.
I got it through the mail because I have an Advantage Card. The Boots Logo and general layout on the cover of the pieces to link them. It is used to link the shop and the products they sell. The coupons make the person more inclined to buy the products. The similar appearance helps to solidify the brands Identity.
2: Coca Cola- Billboards
Can see it everywhere. The logo and photograph make it a graphic design.
3: KFC Billboard
I got it through the mail because I have an Advantage Card. The Boots Logo and general layout on the cover of the pieces to link them. It is used to link the shop and the products they sell. The coupons make the person more inclined to buy the products. The similar appearance helps to solidify the brands Identity.
2: Coca Cola- Billboards
Can see it everywhere. The logo and photograph make it a graphic design.
3: KFC Billboard
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