Event Name:
Purpose
What the product is for/ trying to accomplish (promotional, educational, entertain, sell).
Three ways it does what you say it does.
Format
What Products you are going to create (at least 3)
Benifit of having this package (at least 2)
Content- Denotation
What is in the package:
Photographs
Typeography (serif, with flicks & sans serif without flicks)
colours
logos
bleed (spaces between pages)
Kerning (space between letters)
Leading (space between lines)
White space (empty space to focus on key infomation)
anchorage (text over image gives meaning to the image)
Can do via annotation
Style- Connotations
What it represents
Target Audience and genre of product/ event
Target Audience
Who is the target audience based on-
1- Design
2-Types of acts
3-Themes
Justify based on style and content.
Include age and gender of the audience member and say things such as spending power and stereotypes, ideal self/ ideal partner.
Spending power- price of ticket and the cost of being there (stalls and merchandise) and travel costs. Being able to afford to be there.
Regulatory bodies
ASA- Advertising Standards Authority
Why is there no harmful, abusive and offensive or misleading information featured? wouldn't bee seen by a mass audience.
Based on the genre of the event/film, what themes could have been glorified or not?
What would need to be copyrighted or Trademark (logos) based on the content or not?
Method of gaining permissions
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