Purpose:
The purpose of this is to promote Tramlines music Festival and to promote the artists taking part in the festival.
Website
Poster
T- Shirt
Style- Connotations
The cartoony/abstract style artwork connote a freedom of expression and difference between the masses. The use of photographs show the success of previous events. This is because the abstract characters are unique and it shows a different group of people getting together and celebrating what makes them different.
on the poster there is a lot of text saying who the bands are. The headline bands are shown in a larger text (and in bold) the the lesser known bands. This draws the audiences attention to the bands that they may know. The light blue background of the poster makes the sans serif font stand out and more easily read at a distance.
Target Audience
The target audience for this event is men over the age of 18 and enjoy multiple different genres of music and enjoy being/ live in an urban area (Sheffield where the event takes place).
He would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel (if not from the area), the tickets and spending money for things to buy (as well as food and drink). This can be expensive.
This is shown by the overall artsy/ abstract design that is prevalent in urban environments that is shown in the style of the poster, website and t-shirt that is shown/ used as promotional pieces or merchandise.
Also the Acts in this years event range from well known in their chosen genre and to those who are not quite as well known but are very good and have a good sound. This would appeal to someone of the events target audience.
Regulatory bodies
The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.
No part of the poster, website or tote bag are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.
There are multiple genres in this event. They would be able to glorify this by having very abstract artwork. This is because many people in the target audience like multiple different genres and the experience of going to a festival with friends. Something that would not be able to be glorified in this event is the consumption of alcohol that will obviously be taking place. This is because it is not suitable for children to see and can be off putting to the general public.
Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.
If yow were to seek copyright permissions you would get in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.
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