LO1: Analyzing existing graphic design work Atomic Festival

Event Name: Atomic Festival

Purpose:
The purpose of this is to promote the Atomic Festival/ Event by getting it to a wider audience through merchindise and posters est.

T-Shirt



Poster
  


Website
Layout-
The logo for the Poster of the event is placed in the top, centre of the 2016 poster and is in the top centre in the poster. This is done because it is where the eye is first drawn to in a poster and it makes the name and address of the event more memorable.
A similar placement goes for the events website.
Whereas the event name on the t-shirt is on the top centre of the poster displayed on it.

There is some text on the poster stating what will be at the event and free activities. The font on the poster and website is in sans serif. This may have been done to both showcase the photography shown on the site and to make it more bold/ easy to read from a distance.

 For the website, the text is mainly used in the same sans serif font as the poster to direct the user to a specific part of the site it is effective as it is easy yo read and carries on the vintage house style.
 On the t-shirt, the logo is easy to see and read as it is quite large and on a red colour (a colour that is popular and would appeal to people in the vintage community).

The dates of the event are shown on the poster, just under the logo/title.

Style- Connotations

The cartoony/ tattoo style artwork connote a freedom of expression and difference between the masses. The use of photographs show the success of previous events. This is because it shows people having fun, who look like them, and encourages people to come. It shows a different group of people getting together and celebrating what makes them different.


Target Audience 
 The target audience  for this event is women over the age of 18 and families, who like the pinup/ vintage look and music.

They would fit in with the NRS (National Readership Survey) score of C1 and above. This is because they need to be able to afford travel, a hotel, the tickets and spending money for things to buy (as well as food and drink). This can be expensive, even more so if you are traveling abroad to this event.

This is shown by the overall vintage/ pinup style of the poster, website and T-shirt that is shown/ used as promotional pieces or merchandise.
Also the Activities in this years event range from very vintage (such as classic cars) and family friendly activities such as the (fair ground). This would appeal to someone of the events target audience.


Regulatory bodies

The ASA (Advertising Standards Authority) is a regulatory platform that sets rules to what adverts can/ can not include or do to make the advertisement suitable for all audiences.

No part of the poster, website or t-shirt are offensive, harmful or abusive to anyone/ in any way. This is because if the poster was any of these, it would not be permitted to be shown to a mass audience.

The genre of the event is vintage and they would be able to glorify theactivities. This is because many people (including children) like looking at classic cars. Something that would not be able to be glorified in this event is the wall of death. This is because it contains the name alone may scare  young children along with the motor cycles.

Things that would need to be trademarked in this events promotional pieces are the logos of companies sponsoring the event. You would get permission for trademarks by getting touch with the company/ person via letter, a phone call or email, often though lawyers or other legal team and discuss using their logo with the companies legal team and coming up with payment/ agreement for the use of their product. After the trademarked company agrees you are free to use the logo in the way agreed in some form of contract.

The things that would need to be cleared for copyright are the photographs taken and used on the poster. This is because it is used for promotion. You would gain copyright permissions by getting in touch with the person/ company via email, a phone call or by letter and ask if you can use their image/ name for the promotion of their event. If they say yes, you can discuss payment or referencing them for the image and you can use the image. If they say no, you can't use the image/ their name you will have to find something else to use.